Amusement Device/Vendor License

Amusement device licenses are required for any non-residential premises that offer amusement devices (such as non-gambling electronic games, pool tables, bowling alleys, or jukeboxes) for patron use. A separate amusement distributor/vendor license is required for any company that distributes, leases, or sells amusement devices within the City of New Berlin. 

In Wisconsin, Class "A" liquor license holders (carryout/off-premise sales, such as grocery or liquor stores) are not on-premise consumption licenses, so amusement devices are generally not permitted.

"Class B" liquor license holders (bars, restaurants, taverns) allow on-premise consumption and are authorized to have licensed amusement devices on their premises. Electronic video machines must be strictly for amusement purposes only - no gambling, cash payouts, or credit redemption allowed. These types of electronic machines are considered illegal if the establishment owns more than five machines or uses them for gambling purposes. Possession or operation can result in seizure of the machines, loss of licenses, and criminal penalties, including classification as a felony under Wisconsin law. 

For more information, see the Wisconsin Department of Revenue's guidance: Video Gambling Machines are Illegal - Publication 4100

  • Amusement device: $35 per device, per license year
  • Amusement Vendor: $100 per vendor, per license year
  • All fees must be paid by cash or check made payable to: City of New Berlin
  1. Decide which license you need from the application forms listed above.
  2. Download and complete the application, including all required information.
  3. Submit the completed application with the correct fee to the Office of the City Clerk.
  4. Once approved, a license will be issued to your establishment. Allow 2-4 business days for processing. 

All rules and requirements are outlined in Municipal Code Section 152-20, Amusement devices, coin machines, and amusement distributors/vendors

Contact the Office of the City Clerk at (262) 786-8610 or email clerksoffice@newberlinwi.gov for additional questions.